Fold Logo
Fold Logo
Fold Logo

Fold App

Fold App

Fold App

Product-Led Brand Evolution

Product-Led Brand Evolution

Product-Led Brand Evolution

Scaling a bitcoin startup into a public-ready fintech platform

As Fold prepared to go public, I returned to lead a full brand & product refresh, evolving the experience to support scale, security, and trust. The result is a product experience ready for broader audiences and higher stakes—without losing the playfulness that made Fold stand out.

Learn more about my time building Fold’s product from 0→1 during my 4 years as Head of Design here.

Product Design

Product Design

Product Design

Branding

Branding

Branding

Creative Direction

Creative Direction

Creative Direction

Date

Summer 2024

Date

Summer 2024

Date

Summer 2024

Date

Summer 2024

Contributors

Oli Lisher - Illustration, Lee Gordon - Product, Nick Yefimenko - Design System

Contributors

Oli Lisher - Illustration, Lee Gordon - Product, Nick Yefimenko - Design System

Contributors

Oli Lisher - Illustration, Lee Gordon - Product, Nick Yefimenko - Design System

Contributors

Oli Lisher - Illustration, Lee Gordon - Product, Nick Yefimenko - Design System

More Work

More work

More work