As Lead Product Designer at Beyond, I helped create the MVP for Mailchimp Academy—an online learning hub where users could deepen their skills and earn certification. We designed a learner journey that merged Mailchimp’s standards with user needs, integrating real feedback at every step. Playful interactions, hand-drawn illustrations by yours truly, and approachable UI kept the brand’s personality front and center. Within months of launch, 1,800+ users enrolled, 100+ became certified, and the project earned a Platinum Hermes award.