OJO Home
I worked with the Beyond team to rebrand and redesign the digital presence of OJO Home, a real estate technology company focused on improving homeownership through personalized chat-based recommendations.
I worked hands-on with the OJO team to define their brand values, define their unique selling proposition, and determine a unique, conversational UI that highlights the magic of OJO's intuitive chatbot.
my role
Product Design Lead
Year
2021 - 2023
Skills
Web Design
Visual Identity
Product Design
Interaction Design
Creative Direction
brand strategy & visual identity
Giving a digital voice to an authentic brand
In the early stages, I led in-person creative workshops that were vital in establishing the digital expression of the OJO Home brand.
These collaborative sessions focused on defining core design principles and setting the visual direction for the OJO website. We aimed for a design that exuded authenticity, and approachability. This was complemented by a warm photography direction that captured real people in real homes, underscoring the brand's commitment to genuine user experiences.
Product Design & ux
Conversational UI for engaging interactions
We ran UX and visual exploration design sessions in parallel, as insights from one directly informed the other. The user experience was designed to mimic the interaction flow of a personal assistant, integrating conversational UI components and interactive elements.
This approach was pivotal in making the platform not only user-friendly but also engaging, ensuring that users felt like they were in a conversation with a trusted advisor, rather than navigating a typical real estate website.
This approach was pivotal in making the platform not only user-friendly but also engaging, ensuring that users felt like they were in a conversation with a trusted advisor, rather than navigating a typical real estate website.
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